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Some How to Tips for bringing your branding together; I am gathering these at the moment, but have started with the Stock Photo search request and Colour in Business Branding.
Note: Some of these tips may look different as Facebook is rolling out a lot of changes in Autumn 2020.
When you wish to share a URL onto Facebook; check out what images and descriptions are being collected by going to https://developers.facebook.com/tools/debug/